Major Lazer featuring Nyla & Fuse ODG - Light It Up Remix (Official Music Video)
Working with Diplo we discussed how he wanted to convey this simple message with a real sense of beauty, authenticity and genuine feeling. Because Fuse’s family is from Ghana, and he was over there recording, we thought it would bring a really interesting aesthetic to film the video there. Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify this sense of coming together to rise up against sadness.
The whole community joins together, first in mourning the death, then in celebrating the life that was lived. We worked closely with a Ghanaian family and rural village, meeting the elders and receiving their blessing to film and partake in a real funeral ceremony.
We wanted to base the video in this very real, documentary world but also tried to capture a sense of journey and passing of the deceased’s spirit by adding a surreal tone to our visuals, both in terms of the way we filmed the funeral but also by adding some more ethereal elements to the piece.
I found a poem "Kae” [Remember] written in a traditional Ghanaian language; Twe, which felt like the perfect companion to the video as it is about reflecting on sadness but rising up and looking to the future and to new life.
- Director Sam Pilling on marking "Light it Up" music video in Ghana
☮® PEACE IS THE MISSION ®☮ OUT NOW - http://smarturl.it/PITMDeluxe
Director - Sam Pilling
Producer - Rik Green
Exec Producer - Sarah Boardman
DOP - Paul Ozgur
Focus Puller - Joel Honeywell
Sound - Jack Abbott
Editors - Thomas Grove Carter @ TRIM
Grade - James Bamford @ The Mill
Sound Design - Luis Almau @ Soundtree
Special Thanks - Made possible with the help and generosity of Mama Adzimashie, the Evadzi Family, Nzulezo villages and the Anlo Afiadenyigba elders. Thanks as well to Blastours & Wisdom.