Photo: Fadda Moses

Port-of-Spain, Trinidad. September 26th, 2017 - His spanking new website is up to the time and feeds his online fan base with everything they need to know about him. T&T’s Fadda Moses- the artiste who walked onto the entertainment circuit as a part of the Millionaire Family a few years ago, remains as relevant as ever, consistently delivering, where others have fallen short.

Technology at the core of his efforts to better market himself as a global artiste, Moses is pushing hard, having released a new single just about two weeks ago. “Push On De Truck”- a Carnival 2018 anthem that has already signaled its intent to cause some damage in the season ahead, was produced by engineering masters, Klase Gonzales and Anson Soverall. Moses says he’s in the music biz for the long haul and will continue to work hard at ensuring that his music is exactly what the people want. “My marketing and branding is definitely going through a bit of a transition. I have a new team of marketing experts in my corner and In Ah Frenzy Entertainment is handling all things social media. I feel confident that together we can truly capture a bigger global market of music lovers,” said the entertainer.

The launch of the website on his birthday- September 16th, marked the second phase of his Carnival 2018 campaign. He plans on taking full advantage of his online options, ensuring that the site is set up for merchandise sales and social interaction. “In today’s world, the faster your marketing catches length online, the better off you’re likely to be as an industry leader. I’ve watched international artistes like Rihanna, DJ Khaled and even our girl Nicki Minaj use the online advantage in their careers. It has helped, and even here in the Caribbean, Charly Black and Popcaan have captured the online market in such a strong way, it’s commendable,” said Moses.

His desire to reach wider audiences isn’t a far fetched one. He’s an appreciated act. In London, a few years ago, Moses got a lot of love from audiences in that part of the world when he appeared as a guest on BBC1Xtra. He subsequently hopped around on the nightlife circuit and even got himself some new fans. Now, he’s ambitiously pursuing those markets. He’s committed to ensuring that T&T is covered with his music though, so even with plans to deliver different crossover sounds, he promises that his Caribbean flavor will never be compromised, no matter how far away from home he goes.

Follow Fadda Moses online, via all social platforms @faddamoses.