Photo: Sedale Performing With Students On The EduVal School Tour

Castries, Saint Lucia – June 20, 2017 – Hundreds of students from over a dozen secondary schools have been impacted in recent days by the latest edition of an innovative music and arts education initiative. The undertaking is led by one of the island's most exciting young talents, in collaboration with the island’s leading telecommunications service providers, and the Government of Saint Lucia.


Photo: Sedale Simei Gets Students Excited About The Music Industry On The EduVal School Tour

Sedale Simei is best known as a soca artiste, but the 31-year-old also holds a marketing degree from Medgar Evers College, and he is a budding fashion designer and entrepreneur. One of his passions is engaging young people with a creative bent, and it was with that goal in mind that he came up with EduVal, a portmanteau of Education and Carnival.


Photo: Sedale Simei On The EduVal School Tour With Kayo, Officials From The Ministry Of Education, Teachers, And Students

“The tour is geared towards promoting the arts amongst students,” says Sedale. “This year we're focusing on the various moving pieces that contribute to the overall success of the artist. So, for instance, we're talking about the role managers, booking agents, stage production personnel, carnival bands, engineers, publicists etc play in contributing to the artist's success.”


Photo: Kayo Talks To Students About Working In The Music Industry

Each stop incudes a performance by Sedale and specially invited guests, including Filbert “Kayo” Salton, a Saint Lucian rapper who was one of the performers for the inaugural Roots & Soul Festival. The series culminates on June 30th with the EduVal Concert at Flow Corinth, where students will join Sedale and other leading soca and kuduro artists.


Photo: Soca Artist Sedale Simei Interacting With kids On The EduVal School Tour

Flow has congratulated Sedale on the continued success of his groundbreaking educational outreach. Sedale is the company’s newest Brand Ambassador, and he is featured in the Endless Everything Summer promotion. Terry Finisterre, Flow Communications Executive, says that EduVal is a perfect fit for the island’s leading telecommunications service provider.