Port-of-Spain, Trinidad. October 21, 2011 - On October 20th, urban frequency 94.1FM in Trinidad and Tobago captured the social media top ranking among media houses on the island, with 60,000 die hard supporters of the brand and certainly the vibe that the station has in the past 5 years, offered to the masses.

Over the past few months, 94.1FM or Boomchampions as it's more popularly known, has been touting its social media appeal, offering a level of interactivity with supporters that has been unparalleled. Daily, visitors to the page: http://www.facebook.com/boomchampionstt receive doses of inspiration, news, entertainment coverage, in-house station updates and certainly the latest on what's happening on the local entertainment circuit via constantly updated postings to the page. The DJs and personalities of the Abercromby street, Port-of-Spain frequency, often utilise the platform to connect in one-on-one discussions with their fans- offering the most down to earth interaction possible, many will agree- between radio sound boys and their listeners.

The Boomchampions Facebook Fanpage is also directly linked to social media buzzer- Twitter, something that has proven effective for the frequency in garnering additional support. The social media platforms are used as an essential tool in taking the brand to higher heights, on a daily basis. The Facebook Fanpage boasts a number of components, among these, the Live-Stream option, the News tab where entertainment news is at the fingertips of fans and even a Job Opportunity tab where vacancies at the frequency are highlighted. Administrators for the Fanpage have noted that the core audience of Boomchampions 94.1FM rely heavily on the Facebook medium, especially when a radio may be out of reach. The Live Stream option on the page has placed the station a notch above the rest, with no other frequency on the island having ever crossed the numbers viewing the BOOM via this method, at any one point in time.

With much in store for supporters and music lovers in general, the urban radio station which has in essence, captured the 13-24 year old market in T&T, is promising fans that the months ahead will see added momentum to boost all products under the Boomchampions umbrella. Fresh ideas and a constant will to improve and provide the best product to its listeners, is what many agree makes the frequency the real urban #1 in Trinidad and Tobago.