NEW YORK, NY (April 9, 2010):  The world's longest running reggae band is set to host 'Third World Band Rehearsals LIVE!' The informal online only rehearsal will be streamed live on www.ination.tv/thirdworldbandlive and www.thirdworld.com on Saturday, May 8, 2010 at 7:00 p.m. EST for Caribbean and U.S. audiences, and re-broadcast May 9, 2010 at 1:00 a.m. EST for audiences in Europe and Africa.  The live stream is part of the band's 35th anniversary celebration which will allow approximately 1.2 million viewers globally to be part of this unique experience. 

The live-streamed broadcast will feature the worldwide premiere of the video for their new single, "The Spirit Lives," a dedication to the people of Haiti and a preview of the making of the video for single "By My Side," featuring Tessanne Chin.  Fans will also get a behind the scenes look at the band's rehearsal, receive information of their upcoming performances and more.  As an added bonus, the band members will interact with fans via special chat rooms.

"The idea of doing a live-streaming online rehearsal was born when Third World performed at Jamaica Jazz and Blues Festival earlier this year.  Online viewers were very disappointed after only being able to see the first three songs; so we are making it up to fans around the world by inviting them to experience first-hand what goes on behind the scenes," says Victor E. Lewis, manager for Third World Band. The band's live streamed performance at Jamaica Jazz and Blues festival, garnered a total of 278,808.08 viewer minutes. 

The live stream will be directed by Steady Image Productions founder, Adrian Allen.  Allen, who is an award winning director, cinematographer, senior editor and producer, is also vice president of PAR Pictures.  With over 12 years experience, Allen has directed and produced over 40 music videos, TV shows, short films, documentaries and special media content for major networks such as BET, VH1, NBC and Comcast.  In addition, Steady Image Productions received three awards for their first feature in Philadelphia's 2006 Project 21 Film Festival.  Their ten minute film, Lucky Number 21, was nominated for eight out of ten awards and won three: Best Directing, Best Score and Best Editing.