Brooklyn,
NY, April 5, 2007-- Catalyst Entertainment was formed to provide ground-breaking
Caribbean entertainment and they are pleased to bring to the world: "Soca
Rizin Volume 1" Album Launch, on April 20th 2007 in New York City. Catalyst
is known for bringing something different to the Soca scene with new music, new
vision, and new entertainment for a new generation!
The album covers
a spectrum from traditional Soca to flavors with broad international appeal. Some
of the tracks mix Soca with R&B, Hip-Hop, Dancehall, Reggae and Reggaeton.
It is this musical rhapsody that has established Catalyst Productions as one of
the leading music production company's in the Soca fraternity. The entire album
was produced by Michelle "Miche" Williams, the only female producer
in the Soca industry and pointedly makes history as being the first Soca album
produced by a woman. "Soca Rizin" includes 18 tracks with several radio/internet
radio releases such as "Always On My Mind" by Mista Vybe ft. Michelle
Sylvester, "Look Excuse" by Gailann, "Jah In Your Life" by
Benjai, "Wine with You" by Trinity and the title track, "Soca Rize"
by Maximus Dan. These tracks and more have been a constant on playlists worldwide.
They have gathered those singles, coupled them with fresh new releases and put
together a solid product, which they believe will have a worldwide audience appeal
based on the current success internationally.
Digital
distribution will be through Faluma.com based in Germany who is one of the biggest
selling international Soca distributors in the world. The album be will available
for sale on iTunes, Yahoo Music, Napster.com, AOL Music and other digital carriers
in MP3's and ring tones thru Faluma.com. The physical album will be distributed
by Catalyst Records but will be sold by several retailers from Germany (including
Faluma), Trinidad, London, Canada, Japan and the US, to name a few. Catalyst has
already embarked on an extensive marketing campaign to promote the compilation
album, of which they started press internationally since late 2006 to get the
"buzz" going.
RASFM Productions LLC will produce the launch.
Their goal is to continue to promote our music and culture in its truest form
and plan to use their experience, diverse vision and expertise to make this event
a success. The launch will feature performances by some of the leading Caribbean
artists performing their tracks off of the album, the video premiere of "On
The Road" featuring Esssence and Miche, a special fashion presentation by
Coskel University, and networking opportunities with the movers and shakers in
our industry and much more. It will be held at Tropical Sunset in Brooklyn, NY
on April 20th 2007 and is sponsored by Tropicalfete.com, 411 Caribbean Magazine,
Ezone Magazine, Coskel University, Islandmix.com, Trinijunglejuice.com, Fetenet.com,
Triniscene NY and C.A.S.A. INC.
This is the first event of its kind in
the United States creatively and conceptually in Caribbean culture. The time is
right! Never before has Caribbean music, more importantly Soca music experienced
so much of a spotlight. It is very clear that record label executives and music
moguls have begun to take Soca and Caribbean music on a whole, as a new and fresh
addition to the music industry that can actually bring in revenue. The successes
of Rihanna and Rupee (Barbados), KMC and Machel Montano (Trinidad), Kevin Lyttle
and Jamesy P (St. Vincent) it's clear that the art form is on the "rise".