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Budweiser's Rollout party took place at 51 Degrees on Wednesday 26th July. The aim and hope of the party/product launch being an interactive media sampling demonstration by Anheuser-Busch brewmaster, George Reisch, and the enjoyment of some live entertainment from a band singing selections of local vintage kaiso.

Along with the demonstration, the invited guest which consisted mainly of media and business owners of local bars, clubs, restaurants and grocery/convenience stores also got an opportunity to sample the product itself. "Budweiser, which is a premium regular lager offers a clean, crisp and refreshing taste – something that's different for beer drinkers and something that will become part of everyday life in Trinidad & Tobago," says K. Levy, Vice President of Sales and Retail Marketing, Anheuser-Busch, Inc.

Attendees did sample the beer which was served by the lovely Budweiser girls. There was also an assortment of finger foods which were being circulated through out the crowd during the course of the night's activities. Definitely a fun-filled, informative and entertaining night. So much so that later on in the night, even a break dancing competition was put on by two patrons, both trying to show the audience who had more talent and skill. Trinis ent easy yes!

Budweiser is currently available through the Caribbean in Aruba, the Bahamas, Grand Cayman, Dominican Republic, Puerto Rico, St. Maarten, Tortola, Turks and Caicos and the United States Virgin Islands. This top-selling premium regular beer will be available in Trinidad & Tobago starting July 31st, 2006 courtesy of the new wholesaler agreement with Caribbean Bottlers, Trinidad & Tobago Ltd. It will be available in six-pack and 24-cases, 12-oz. long neck glass bottles and in six-pack, 10-oz. aluminum cans.

For more info visit www.anheuser-busch.com